As one of the leading betting operators, BetAmerica will now be technologically improved.
The sportsbooks brand operating under Churchill Downs Incorporated is joining forces with Kambi Group and Game Account Network.
The deal comes with major advantages that all sides can benefit from.
BetAmerica – Main Details of the Partnership
Churchill Downs Company is aiming at the top of the market itself by this deal.
Their sports betting brand, BetAmerica, is looking to expand even more on the bookie and iGaming market.
As the brand already rates high in Pennsylvania, Mississippi, and Indiana, the next goal is to expand to other states.
The best way of doing so is to ensure the support of reliable betting and casino software providers.
That’s where Kambi steps in. The software provider has a single task of improving the online betting system layout as well as on-site bookie impression.
Years of experience will certainly add up to BetAmerica’s upgrade to state leadership in betting games organization.
Besides sports betting, there is one more side of the business that this deal will improve.
Online casino games will also become a regular component of the Churchill Downs operated company.
Game Account Network is appointed for the organization of the iGaming platform and casino games for the site.
Benefits of the deal for Players
This unusual mixture of great companies working together will bring joy to all players, no matter their favorite game.
Online betting will now be just a few clicks from realization as BetAmerica improved site launches.
On the other hand, table game lovers will also have something to look forward to on the site.
Kambi and GAN will do more jobs for this betting and casino operator than merely improving software and design.
Some changes will have to be made in the security sector as well.
Needless to say that Churchill Downs had a name before this deal and that their security level is high enough. However, the addition of new casino games and software will require sophisticated security matters.
Kambi’s software uses SSL secure protocol to ensure maximum player information confidentiality.
Lastly, there is a high-profit chance for Kambi and GAN from this deal as well.
As the two software publishing companies are in charge of all updates, their reputation can develop even more. Churchill Downs is a well-recognized company and brand, so this deal has benefits for everyone.
As the sports wagering and gaming market in the US continues to expand, Churchill Downs has their way of adjustment. BetAmerica will certainly outgrow the current market with these new changes and will rightfully expect wider clientele.